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Driving the Next Big Growth Stories: Digitalisation & Online Consumption

One of the most important shifts we’re seeing is to online consumption, say Sara Moreno and Thomas Davis, a trend that is increasingly powered by a burgeoning Millennial population. “Millennials are digitally adept and increasingly affluent” notes Davis, “and could account for roughly 50% of the luxury market by 2025.”* Learn why digitalisation and online consumption trends are just getting started.

*Estimations are not a guarantee or reliable indicator of future results. Although Jennison believes that the expectations reflected in such forward looking statements are based on reasonable assumptions, actual results may differ materially from those projected.


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